Learn how to design promotions that influence consumer behaviour and better target your marketing goals.Read More
Did you know marketing & advertising is one of the least trusted industries?
I mean… it’s not surprising. When’s the last time you watched a TV ad and thought “wow, I really trust what they’re saying. They have my best interests at heart.”
Nowadays, consumers see through marketing messages with a quick google search.
As a result, they’re carving their own shopping journeys -- stealing control from traditionally brand run moments, like product research.Read More
Glad you asked. Simply put, game-based marketing promotions are digital promotions (like sweepstakes and contests) that have been turned into a game.
They take your boring brand/product content and make it fun for consumers to engage with.
(Or in marketing speak: it’ll increase user engagement and create positive brand experiences.)Read More
If you’ve read anything about gamification recently, you’ve probably come across this definition:
Gamification is the application of game elements and mechanics in non-game based contexts.
It’s in every single article I’ve seen on gamification. And it sucks.Read More