Can gamification get you better results on your next digital sales promotion?Read More
Recipe marketing is a great way to educate consumers and encourage purchases without discounting products. The problem is everyone does it. Here's how to make your recipes stand out (and sell more stuff!)Read More
What do some of the most memorable marketing campaigns of the past couple years have in common?
You know, the ones that have become household names. Like McDonald’s Monopoly. Or Tim Horton’s Roll-Up-the-Rim. Or Amazon Prime Day.
They’re all annual events.Read More
That’s how long you have to capture a first-time customer’s loyalty, and maximize their lifetime value.
That’s a small window for a big opportunity. And it’s becoming an increasingly important window to hit.Read More
You did it.
You ran beautifully branded social media campaigns that caught your customer’s attention. You carefully educated them about the benefits of your product with fun interactive website content. You gave them social proof in the form of reviews and testimonials.
They’re ready to buy.
And thanks to your hard work, they’re ready to buy from you.
Pat yourself on the back. Pop the champagne. Your job as a marketer is over.
Or is it?Read More
Did you know marketing & advertising is one of the least trusted industries?
I mean… it’s not surprising. When’s the last time you watched a TV ad and thought “wow, I really trust what they’re saying. They have my best interests at heart.”
Nowadays, consumers see through marketing messages with a quick google search.
As a result, they’re carving their own shopping journeys -- stealing control from traditionally brand run moments, like product research.Read More