How to Win Customers and Grab Market Share in 2017 [Infographic]

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It’s no secret that the retail industry has been changing.

Over the past few years, we’ve seen the market shift to a customer first, “what’s in it for me” market. Consumers actively carve their own journeys, and the influence of digital has disrupted the way we market and sell products.

However, it seems there is a growing divide between customer expectations and the reality of what brands are able to offer. The challenge for brands in 2017 will be to implement solutions that address and exceed these expectations in order to grab market share and build sustainable brand loyalty.

Check out the graphic below for a look at the four major industry trends we believe marketers should be focusing on, and how the industry currently measures up to customer expectations.

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