22 Remarkable Game-Based Training Results You Need to See

pexels-photo-1068523.jpeg

When you think of your current training method, what words come to mind?

If you’re like most people those words are probably boring & ineffective.

42% of employees describe the training they get as boring and useless.[1]

And that training isn’t just ineffective... it’s also expensive. It’s estimated that companies lose around $13.5 million per 1000 employees due to poor training every year.[2]

Today let’s look at the business case for game-based training — a strategy that not only improves training engagement, but can drive better results for your business.

Short on time? You can check out the highlights in the infographic at the end of the post.

5 Benefits of Game-Based Training

1. Less Training Time

First let’s talk about one of the lesser known benefits of game-based training: less training time.

People tend to assume since game-based training is fun, employees will waste a ton of time playing instead of being productive.  

But this isn’t typically the case.

On average employees lose about 5-10hrs of productive time for game-based training, compared to 53hrs of productive time for traditional training. [3]

Game-based training takes less time because it’s broken up into small parts; employees can complete a course in around 5 minutes.

And there is enough intrinsic motivation built into the program to inspire regular training habits, so employees can train more regularly, without spending as many hours away from their day-to-day responsibilities.

2. Improved Retention

Game-based learning is also designed for how employees actually learn. It’s based on two key learning premises: distributed practice and practice testing.

Distributed practice is a training approach that spreads learning out over time. It’s based on the idea that we learn better in small chunks.

By spreading learning out over time researchers have found knowledge retention increases. [4]

By spreading learning out over time researchers have found knowledge retention increases.

Dunlosky Chart.png

The second learning premise, practice testing, is exactly what it sounds like: a training method that uses frequent practice tests to help learners recall information.

This increases knowledge retention because users are regularly asked to recall information they’ve learned, making it harder for them to forget it as time passes.

Screen Shot 2018-12-04 at 2.55.33 PM.png

These two theories are a key part of how game-based learning improves knowledge retention rates. The average knowledge retention rate for game-based training is over 70% — compared to just 5% retention rate for traditionally delivered training. [5]

3. Costs Less

Game-based training isn’t just more effective — it’s also more cost effective.

The average annual cost per employee for traditional training is around $1400, while the average cost for game-based training per employee is under $68. [6]

The average annual cost per employee for traditional training is around $1400, while the average cost for game-based training per employee is under $68.

Screen Shot 2018-12-04 at 2.05.46 PM.png

4. Designed to Meet Demands of Modern Workplace

Beyond the cost efficiencies, game-based training is also just better suited to today’s workplace.

Many employees, especially younger ones, are used to having information available on demand. When they have a question, they Google it. They don’t wait for a training course 6 months from now to get their question answered.

Modern training should be available on-demand, across devices so whenever employees have a question, they can get an answer.

5. Improved Application of Learning (Changing Behaviour)

Finally, the last benefit of game-based training is the increased application of training to day-to-day activities. With game-based training we see employee behaviour change at a much higher rate than with traditional training.

This is partly because of increased retention of information. After all if you can’t remember something, you can’t apply it.

But game-based training also encourages application because of its focus on mastery and habit building. It encourages employees to retake courses until they master the content. And that builds confidence — which leads to application.

Game-Based Training ROI: 22 Proven Results

Now that we’ve covered some of the general benefits of game-based training, let’s look at the numbers.

Here are results from case studies across the internet (as well as some of our own averages) to give you an idea the kind of results other companies are seeing when they implement game-based training.

Level 1 Kirkpatrick: Did Employees Enjoy Training?

  • 80% of employees enjoy game-based training - KPMG [7]

  • 87% felt game-based training was more effective - Tylenol [8]

  • 92% voluntary participation rate - Galdera [9]

Lemonade Averages:

  • 106% increase in voluntary participation

  • 266% increase in repeat engagement

Level 2 Kirkpatrick: Did Employees Actually Learn Anything?

  • 9% increase in retention rate - University of Colorado [10]

  • 14% increase in skill-based knowledge - University of Colorado [11]

  • 11% increase in factual knowledge - University of Colorado [12]

  • 21% increase in product knowledge - KPMG [13]

  • 90% retention rate - Tylenol [14]

Lemonade Averages:

  • 87% improvement to product information recall

  • 93% retention of information after one month

Level 3 Kirkpatrick: Did Employees Apply What They Learned?

  • 32% increase in overall employee performance - Montreal Public Transit System [15]

  • 100% compliance rate in 6-months - Google [16]

Lemonade Averages:

  • 91% increase in likelihood to recommend products if employees completed training

  • 200% increase in likelihood to recommend products if employees could complete product simulation in under 30s.

Level 4 Kirkpatrick: Did Training Have a Positive Impact on the Business?

  • 7.9 seconds reduced till times - McDonalds [17]

  • 10 cents increase average order size - McDonalds [18]

Lemonade Averages:

  • 17% increase in digital banking registrations

  • 14% decrease in call handling times

  • 26% increase in mobile app engagement

The Bottom Line

It’s time to stop replicating outdated (and costly) training models and embrace a better strategy. One that:

  • Costs less and does more

  • Makes it easy to measure and track success

  • Supports how employees *actually* learn

 
gbl infographic.jpg