Learn how to design promotions that influence consumer behaviour and better target your marketing goals.Read More
Learn what a game-based promotion is, why it’s useful, and the types of results you can expect when running one.Read More
If you’ve read anything about gamification recently, you’ve probably come across this definition:
Gamification is the application of game elements and mechanics in non-game based contexts.
It’s in every single article I’ve seen on gamification. And it sucks.Read More