Learn how to design promotions that influence consumer behaviour and better target your marketing goals.Read More
Did you know marketing & advertising is one of the least trusted industries?
I mean… it’s not surprising. When’s the last time you watched a TV ad and thought “wow, I really trust what they’re saying. They have my best interests at heart.”
Nowadays, consumers see through marketing messages with a quick google search.
As a result, they’re carving their own shopping journeys -- stealing control from traditionally brand run moments, like product research.Read More
Learn what a game-based promotion is, why it’s useful, and the types of results you can expect when running one.Read More
If you’ve read anything about gamification recently, you’ve probably come across this definition:
Gamification is the application of game elements and mechanics in non-game based contexts.
It’s in every single article I’ve seen on gamification. And it sucks.Read More