Imagine you just went shopping at your favourite store. You bought some new stuff. You’re feeling good.
Then you get an email about a digital promo the store is running that could have saved you a bundle.
Do you shrug and go on your merry way? Probably not.
At the very least you’re going to be annoyed that you didn’t hear about the promo while you were shopping.
Promoting your promo in-store reduces situations like this, where your customers feel like they got swindled. But it doesn’t just keep your customers happy. It also drives better results.
1) Better Exposure for Your Promo
It’s pretty simple. If you promote your promo in-store, you’re going to reach more people.
And that means registration rates go up, and you achieve more of your goals.
Put signage in your store windows, plug it on shelf liners, or give handouts to consumers that they can take with them. You can even print promo details on your receipts.
Think of your store like a media channel. Everyone who walks in should hear about it.
2) Increased Registrations
Getting your sales staff to plug the promo is an easy way to drive registrations. And if your promo is optimized for mobile (which it should be!) consumers can register right on their smartphones.
You have a whole team of employees you can use to promote your promo in-store. So use them!
3) Drive More Sales
Any digital promo worth it’s salt doesn’t just get digital results. It also ties directly to sales.
You can actively drive more in-store sales by showcasing discounts, offers, and product ideas on the final screen of the promo registration.
This is especially effective when you get your sales staff to drive in-store registrations. It’s easier to increase a consumer’s basket size when they are already in-store, buying your products.
4) More Loyalty Opt-Ins
When you promote your promo in-store, you can convert regular shoppers to members of your loyalty program and email list.
Consumers are motivated to opt-in to your program and email list because they are rewarded for doing so. Even something as simple as more game plays can be a great incentive for consumers.
5) Enhanced Shopping Experience
Promoting your promotion in-store increases the chance your consumers will play it while shopping. And since digital promos are fun, they make your consumer’s shopping experience more fun.
And when consumers enjoy shopping at your store, they’re more likely to come back and buy additional products.
That means increased purchase frequency and more sales.
The Bottom Line
Promoting your promo in-store is an effective way to improve the reach of your digital promo and get a better ROI. Plus it ensures your consumers have a positive, consistent experience whenever they interact with your brand.
Just remember integrating your promotion with your in-store promotion takes time. You should start planning your promo early to get the best results.