Hi.

Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!

3 Last Minute Holiday Promotion Ideas

3 Last Minute Holiday Promotion Ideas

It’s October. Everyone has officially settled back into work after their summer vacations.  You’re looking at your calendar when a familiar sensation of dread creeps in.

You started planning your holiday marketing promotion before you left for holidays. Didn’t you?

The panic starts to rise as you realize that pre-vacation you did not in fact stick to your to-do list.

Most digital promotions take at least 6-8 weeks to develop.  The holidays are almost on your doorstep. And sure enough, there’s an email from your boss in your inbox with the subject: What’s the status of our holiday marketing promotion?

Before you run screaming from your cubicle, take a deep breath. We’re here to help.

Here are three of our best holiday promo ideas that are quick to bring to market and will drive lots of sales this holiday season:


Win Your Wish List

Let consumers build their own grand prize.  They can browse your products, choose their favourites, and enter the contest for a chance to win them!

Not only does this help you build individual profiles for consumers (major points for you), you can also drive sales by letting customers share their lists. Their wish list can function as a suggested gift list for friends and family - increasing the chance those products will be purchased as gifts!

Case Study: How Sears' Personalized Sweeps Drove Product Exploration Over the Holidays


Guess the Gift

Who doesn’t love a good puzzle? Give consumers a set of clues and ask them to figure out what the gift is for chances to win!

For an added personalized option, set up the contest to provide gift recommendations for people on the participant’s list. This makes holiday shopping easier - and more fun - for consumers. And it helps you drive sales of specific products. Win-win!


Unwrap to Win

What was the best part of the holidays when you were little? Unwrapping your presents!

Appeal to your customer’s curiosity and get them to unwrap presents for a chance to win. If they find 3 matching presents, they’ll win an instant prize.

This fun game helps you cut through the clutter of holiday sales and discounts. And you’ll increase the amount of time consumers spend engaged with your brand and products - helping you stay top of mind while their shopping!


The Bottom Line

If you’ve left your holiday promotion planning a little late, don’t panic.  Just steal one of these ideas and get started.

Your promotion will drive results so great, no one will know you almost forgot.

Don’t worry. It’ll be our little secret.

P.S. We’re always here to help if you need it! Just sit back, relax, and let us handle the details.

 

How to Choose the Right Prize for Your Contest or Sweepstakes

How to Choose the Right Prize for Your Contest or Sweepstakes

How to Survive the Winter Slump: 3 Quick Marketing Tips for Restaurants

How to Survive the Winter Slump: 3 Quick Marketing Tips for Restaurants