How to Easily Influence Consumer Decisions at the Purchase Stage

You did it. 

You ran beautifully branded social media campaigns that caught your customer’s attention. You carefully educated them about the benefits of your product with fun interactive website content. You gave them social proof in the form of reviews and testimonials.

They’re ready to buy. 

And thanks to your hard work, they’re ready to buy from you. 

Pat yourself on the back. Pop the champagne. Your job as a marketer is over. 

Or is it?

How to Educate Consumers Without Boring Them to Death

Did you know marketing & advertising is one of the least trusted industries?

I mean… it’s not surprising. When’s the last time you watched a TV ad and thought “wow, I really trust what they’re saying. They have my best interests at heart.”

Nowadays, consumers see through marketing messages with a quick google search.

As a result, they’re carving their own shopping journeys -- stealing control from traditionally brand run moments, like product research.

What the Heck are Gamified Promotions?

Glad you asked. Simply put, gamified promotions are digital promotions (like sweepstakes and contests) that have been turned into a game. 

They take your boring brand/product content and make it fun for consumers to engage with. 

(Or in marketing speak: it’ll increase user engagement and create positive brand experiences.)

4 Ways Restaurants Can Drive Traffic this Winter (no discounts required)

Winter. It’s the most wonderful time of the year - unless of course you're in the restaurant business.

As foot traffic takes a nose dive along with the temperature, most restaurant marketers are throwing discounts around like kids having a snowball fight.

But saving money doesn’t combat the biggest problem restaurants face in winter: no one wants to go outside.