Planning on running a game-based promotion? Here are 8 things to think about.Read More
Recipe marketing is a great way to educate consumers and encourage purchases without discounting products. The problem is everyone does it. Here's how to make your recipes stand out (and sell more stuff!)Read More
What do some of the most memorable marketing campaigns of the past couple years have in common?
You know, the ones that have become household names. Like McDonald’s Monopoly. Or Tim Horton’s Roll-Up-the-Rim. Or Amazon Prime Day.
They’re all annual events.Read More
Challenge is at the core of what separates an effective training program from a crappy one.
The basis of challenge is really quite simple: start where your employees are, and continually increase the level of difficulty.
For training to be challenging but not overwhelming, there has to be opportunity for students to practice learning the new skill. The level of difficulty should only increase again once the employee’s skill matches the level of challenge. Or in other words, just before the content becomes too easy.
One way to do that is by adding levels to your training program.Read More
That’s how long you have to capture a first-time customer’s loyalty, and maximize their lifetime value.
That’s a small window for a big opportunity. And it’s becoming an increasingly important window to hit.Read More