You can’t just give employees product sheets and expect them to talk to customers about your digital products.Read More
Build and they will come is BS. Learn how to drive digital adoption for your bank in this new report.Read More
Here's how we increased digital fluency for one of our clients — and how you can too!Read More
Curious about game-based learning, but not sure it'll work for you? Here's 3 reasons to try a pilot program.Read More
Big data is just large sets of numbers. But it’s not the size of the data that matters. It’s how you use it that counts.Read More
Designing an effective training program starts with an effective plan.Read More
Learn why striking the right balance between “too easy” and “too hard” is critical to improving your training results.Read More
We’ve all written bad quiz questions.
Ones that were either way too confusing (double negatives anyone?) or so easy you could guess the answer without understanding the question.
It happens to the best of us.
But while a few bad questions may not seem like a big deal, they can have a major impact on your training; confusing your employees and skewing your results.
The good news is, writing questions doesn’t have to be a struggle. There’s a formula to good quiz questions. One you can use to write effective questions every time.Read More
Did you know marketing & advertising is one of the least trusted industries?
I mean… it’s not surprising. When’s the last time you watched a TV ad and thought “wow, I really trust what they’re saying. They have my best interests at heart.”
Nowadays, consumers see through marketing messages with a quick google search.
As a result, they’re carving their own shopping journeys -- stealing control from traditionally brand run moments, like product research.Read More
Learn how to write an effective training role-play with these expert tips.Read More
There’s a common misconception that Baby Boomers won’t like game-based training. But new research shows that’s not the case — in fact, they might be your strongest participants.Read More
Has this ever happened to you?
You read an article about new training technology. It makes sense. You’re excited. Of course we should be doing this. Then you finish the article… and the little voices of doubt start creeping in. This all sounds great in theory… but how do you actually do it?Read More
In the last post we covered when you should — and shouldn’t — use gamification for corporate training. Today we’re going to move on to game-based learning.
Game-based learning differs from gamification in that it features course content within a relevantly themed game. Users learn by playing, and their progress is directly related to their knowledge and understanding of the subject matter.
While highly effective, game-based learning can also be expensive. So it’s important to consider which situations require the investment.Read More
Gamification added haphazardly to training can actually de-motivate employees. Learn how to correctly implement a gamification strategy that excites employees and increases training engagement.Read More
Creating successful game-based training programs comes down to two things: hard work and an understanding of game based training strategy.Read More
If you’re considering stepping up your training game, you’ve undoubtedly run across these two terms: gamification and game-based training.
Time wasters, your boss calls them. Miracle fixes, claim “industry experts.”
Confused, you say.
All jokes aside, the truth is there is no shortage of articles written about gamification and game-based training. Most pontificate about benefits and stop short of telling you anything useful.Read More
Learn what a game-based promotion is, why it’s useful, and the types of results you can expect when running one.Read More
If you’ve read anything about gamification recently, you’ve probably come across this definition:
Gamification is the application of game elements and mechanics in non-game based contexts.
It’s in every single article I’ve seen on gamification. And it sucks.Read More