Build and they will come is BS. Learn how to drive digital adoption for your bank in this new report.Read More
Here's how we increased digital fluency for one of our clients — and how you can too!Read More
Curious about game-based learning, but not sure it'll work for you? Here's 3 reasons to try a pilot program.Read More
Big data is just large sets of numbers. But it’s not the size of the data that matters. It’s how you use it that counts.Read More
Challenge is at the core of what separates an effective training program from a crappy one.
The basis of challenge is really quite simple: start where your employees are, and continually increase the level of difficulty.
For training to be challenging but not overwhelming, there has to be opportunity for students to practice learning the new skill. The level of difficulty should only increase again once the employee’s skill matches the level of challenge. Or in other words, just before the content becomes too easy.
One way to do that is by adding levels to your training program.Read More
The short answer to that question is… hard enough that it’s challenging, but not so hard that it’s overwhelming.
Yea I know. Simple to say, less simple to do.
We’ve noticed that clients often struggle to set the right level of difficulty for their programs. Which makes sense -- it’s not always clear how challenging content should be.
The problem is we all tend to err on the side of “too easy” instead of “too hard.”
And when content is too easy, it doesn’t support your learning objectives. Training feels like a waste of time. Employees check out. And your analytics don’t accurately reflect their learning.Read More
We’ve all written bad quiz questions.
Ones that were either way too confusing (double negatives anyone?) or so easy you could guess the answer without understanding the question.
It happens to the best of us.
But while a few bad questions may not seem like a big deal, they can have a major impact on your training; confusing your employees and skewing your results.
The good news is, writing questions doesn’t have to be a struggle. There’s a formula to good quiz questions. One you can use to write effective questions every time.Read More
Did you know marketing & advertising is one of the least trusted industries?
I mean… it’s not surprising. When’s the last time you watched a TV ad and thought “wow, I really trust what they’re saying. They have my best interests at heart.”
Nowadays, consumers see through marketing messages with a quick google search.
As a result, they’re carving their own shopping journeys -- stealing control from traditionally brand run moments, like product research.Read More
There’s nothing worse than staring at a blank page waiting for inspiration to strike, while the blinking cursor mocks your inability to put words to page.
And when you’re trying to create a role-play that doesn’t make your employees groan, starting can feel impossible.
But no matter what that pesky inner voice is saying, here’s the truth. You don’t need to be a writer, or even know that much about writing to create a great role-play.
You just have to create a clear, interesting story that reinforces what you want your employees to learn.Read More
Many organizations still us an LMS to deliver their training — but is it time to upgrade to a system better suited for a modern working environment?Read More
I love the idea of game-based training, but I don’t think my older employees will use it.
Ever heard that before?
It’s a pretty common sentiment and a legitimate concern for a lot of training managers. After all, most workplaces have 3 different generations of staff members -- and you want your training to appeal to all of ’em, not just the young'ns.
But is this worry based in fact? Do Baby Boomers actually hate games?
Survey says… not so much.Read More
Has this ever happened to you?
You read an article about new training technology. It makes sense. You’re excited. Of course we should be doing this. Then you finish the article… and the little voices of doubt start creeping in. This all sounds great in theory… but how do you actually do it?Read More
In the last post we covered when you should — and shouldn’t — use gamification for corporate training. Today we’re going to move on to game-based learning.
Game-based learning differs from gamification in that it features course content within a relevantly themed game. Users learn by playing, and their progress is directly related to their knowledge and understanding of the subject matter.
While highly effective, game-based learning can also be expensive. So it’s important to consider which situations require the investment.Read More
Imagine you’re at work, finishing up a task you do everyday, when your manager hands you a badge.
How would you feel? Would that badge make you feel more motivated to do your job?
Probably not. In fact, I’m thinking you’d feel pretty weirded out.
Adding gamification tactics to your training haphazardly has a similar effect. If you don’t know why these tactics motivate employees, you can’t expect them to work.Read More
Creating successful game-based training programs comes down to two things: hard work and an understanding of game based training strategy.Read More
So you’ve decided to run a game-based promotion -- congrats. You’ve officially joined the ranks of brilliant marketers who know that to engage consumers, there has to be something in it for them.
Next step: picking the right vendor for the job.Read More
If you’re considering stepping up your training game, you’ve undoubtedly run across these two terms: gamification and game-based training.
Time wasters, your boss calls them. Miracle fixes, claim “industry experts.”
Confused, you say.
All jokes aside, the truth is there is no shortage of articles written about gamification and game-based training. Most pontificate about benefits and stop short of telling you anything useful.Read More
Designing game based training programs can be difficult.
Striking that balance between entertaining and educational is a real challenge. One that even senior instructional designers struggle with.
But there are some things that effective game-based training programs all have in common. These elements will help you turn your training programs from ho-hum time wasters into educational masterpieces.Read More